My sisters baby is now 10 months old and I can honestly say he owns twice as many clothes as I do! For most people, buying gifts for babies is not a duty or a chore, it is a compulsion. Every time my partner and I walk past a shop window and see something cute that we think my nephew would like, we have to buy it!
Having said that, there have been times in the past when buying gifts for babies did cause me some dismay. Trying to find a Christening gift for a friends baby was one difficult occasion that springs to mind and another was trying to find a suitable gift for a newborn baby belonging to a relative that I had not seen in years. The problem was that at the time of gifting I was not close enough with the parents to know what was a suitable purchase and what was not. For example, I see my sister every week and so I know the decor of the nursery and therefore I know which products would fit in with this theme and which would clash. Similarly, I know which toys my nephew already owns and the colours and materials of the products that my sister likes him to have. He is also fairly big for his age and so my sister likes his clothes to be the next size up otherwise they would only last another couple of weeks at best!
My point is that unless you know those little family details, buying suitable clothes is extremely difficult to get right. Toys, games and books are easier to get right but a lot of people choose this option and so you could easily buy the same thing as someone else without realising it. Furthermore, in my opinion, there is a difference between presents and gifts- a red and yellow plastic race car that plays music and flashes lights as it's pushed would be great for Christmas but I certainly would not think it was appropriate for a Christening. In the gift market, especially for Christenings, there is a staggering array of keepsake gifts that are occasion-specific: A silver photo frame with a Christening message engraved on the base for example, or a crystal figurine of a teddy bear. These types of gifts are fine but the good-quality ones do tend to be over-priced. Also, they have been around for so many years that they are synonymous with the gifting occasions and are therefore not very unique. The images displayed on websites of such products can also be misleading and when the gift arrives, more often than not, you discover that the quality is not as good as it looked on screen. Because many of us shop for these occasions at the last minute, by the time they have arrived it is often too late to get a replacement.
I am sure you have all bought something in the past that the gift-recipient smiled at and thanked you for, but that you knew deep down wasn't quite right. It is a horrible feeling and after a few unsuccessful gifting experiences of my own, I began to dread the whole thing. I decided there must be a better way and this eventually lead me to leave my well-paid career in the music business to develop my own product line and to open my own store. Unlike other retailers that offer gifts for babies, I do not diversify. I have a small, very carefully-selected product range that I selected to solve the problems listed above. My flag-ship product is the key to the business brand and is what I am most proud of.
Because we are very new to the scene, few people are aware that the personalised baby gifts are even available. Therefore, if you have stumbled across this article, you may just find the little gem that you are looking for. Recently, we have been featured in the Daily Mail, The Daily Telegraph and BBC radio so 2009 may be the year we establish ourselves as a house-hold name. Until then, many of our customers like to think of us as the best kept secret in this niche. Our customers have kept coming back time after time and have nearly all taken the time to send extremely warm letters of gratitude to convey how well the products were received. I find this so rewarding because even when I have been very happy with personal purchases in the past, I have never felt compelled to write a letter of gratitude to the manufacturer!
Please visit our website to find out about our unique baby gifts
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