Right from the starting point of building your website, you should have search engine optimization in mind. Its a lot easier to start out with SEO as a focus than to go back and make changes.
With that in mind, here are some tips that can help you to make sure that your site is ready to be listed in the top rankings of a search from the very beginning:
* Keywords: Your research should have included assembling a set of keywords for your site, even before you registered a domain name. Do some research and look at competitive sites it the same market to see what they are using.
You can either adopt these same keywords and hope to out-compete these other sites, or you can choose variations on these keywords in order to build you business.
* Domain Name: Its also a good idea to have your domain name include some of the keywords on your list.
* Think Of Spiders: In order to index your site, search engines employ programs called 'spiders' that 'crawl' over the code on your pages. You should understand that spiders only see the code, so if your website has lots of video and images, the spiders will overlook them.
If you do have lots of media files, make sure that each has a keyword-rich description accompanying it.
* Build Content: As your site develops, you will need to add more content. This is the time when you can start focusing on other relevant keywords.
For example, if your site is about stamp collecting, then you'll start off with keywords like: stamps, philately (a fancy word for studying stamps), etc.
Once you have your main pages established, you can start adding content that is tangential to your main site that could focus on keywords and phrases like: stamp history, celebrity stamps, etc.
* Update Your Content: If you end up trying to add more keywords to your site, make sure to go back through your old content and place those keywords in relevant places.
Following the stamp example above, if you have an old article on your site called "The Famous Faces On Stamps" and you decide you want the "celebrity stamp" key phrase to be part of your site, then update that title to something like "Who's Who In Celebrity Stamps." These are basic principles to keep in mind, and if you follow them, you will end up with a site that ranks highly on search engines.
Find out how easy it is to get your own videos on your website to improve SEO.
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