Most definitely! A well chosen promotional product is an ideal way to show appreciation to your customers during the holidays and extend brand awareness for times to come. Many businesses take this opportunity to say thank you to loyal customers. Doesn't it make sense that by gifting items imprinted with your business name you will be remembered long after the holidays pass?
Small, branded gifts can be extremely helpful by promoting good will now and for encouraging more sales in the future. For long-term effectiveness, an ideal promotional gift needs to:
- Have broad appeal
- Be unique
- Be of high quality
- Be durable
- Be usable daily
- Stay visible
Broad Appeal -- Common sense alerts you that you want an item that will be appreciated, kept and used by the largest amount of people. Look for a generic product that is appropriate for men and women, young and old. Even if your business attracts a rather specific audience, your gift is likely to be shared by family members and/or office associates. That's a good thing! The more people who see and use your promotional product, the more you are spreading brand awareness.
Uniqueness -- Your aim should be to stand out from the crowd. If someone receives duplicate (or more) coffee mugs, calendars or pens, etc. how often will your gift be the one used or displayed? Find that different item that ensures you are not competing against others for its use or shelf space.
High Quality -- This is not a discussion about the cost of your product, but rather about the construction and material quality of your product. Your reputation is at stake here. Be sure that your gift will stand up to use. If an item breaks or falls apart -- or doesn't work at all -- regardless of how unique, you have defeated your purpose and probably created some ill will along the way.
Durability -- Durable, as in long lasting. Calendars have a shelf life of a year to 18 months; candy, maybe a week. Pens last until the ink runs out. T shirts get faded and torn. Try to find a promotional gift that is not disposable -- at least, not for a very long time! Keep your message around for years to come.
Usability -- Toys, gimmicks and fad items are fun to receive but how often and for how long will such products get used? The object here is to give an item that the receiver will want to -- need to -- use every day from now on. The more useful, the more appreciated. The more useful, the more your name remains in front of your customer.
Visibility -- A calendar hangs on the wall. A coffee mug might sit on a desk. Where will your product be placed? Even if it gets used often, if your gift resides in a drawer or gets tucked away in a closet you're losing that name awareness you want to KEEP IN FRONT of your audience! You can't control what happens to your product but you can improve the chance of it being seen most often. Wall hangings are just for that. Flat based, dimensional products can stand on counters, shelves and desks. Magnetic backed products are great for attaching to refrigerators and file cabinets -- any metal surface. Plan thoughtfully to assure high visibility.
Little, useful gifts can be as delightful as big ticket items. Often, it really is the thought that counts. So, regardless of your budget, there is always a way to say thank you to your customers and let them know how much you appreciate their loyalty and business. After all, without them where would your business be?
Meet Pablo Corredor, inventor and owner of the best 3-in-1 Magnetic Bottle Opener available -- perfect for promotional product, gift and personal use. Open pull tabs, twist caps and metal caps as easy as saying "Open Sesame!" Great product for everyone -- even safe for children and helps all with arthritis and hand strength problems. Very cute -- Very durable -- Very Usable -- Lifetime guarantee Visit: http://opensesameusa.com/ to see the best bottle opener in action and why it is the perfect product for your bottle opening needs. Copyright - Pablo Corredo. All Rights Reserved Worldwide.
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